Gym interior with various exercise equipment including treadmills, bikes, and weights.

Case Study

David Lloyd Clubs

Black 'David Lloyd Clubs' logo on a white background

Why did they partner with kitround?

David Lloyd partnered with kitround in 2024 and 2025 to redistribute surplus kit across their network of gyms. Their aim was to engage members in reuse, reduce their environmental impact and raise funds for charity partners including Youth Sport Trust, Football Beyond Borders, and London irish Foundation. The initiative also helped educate members on the value of circular consumption.

What did we do together?

Kitbins were placed in 103 gyms across England, Scotland, and Wales for donation drives. Members donated unwanted sportswear and equipment, which kitround redistributed through its platform. The campaign was amplified by athletes and influencers, generating strong traction on social media and within local communities, while highlighting the environmental and social benefits of reuse.

The Outcome

  • Over 18,000 items donated across both campaigns
  • More than £40,000 raised for charity partners

The Environmental Impact

  • Saved 62,000kg CO2e by keeping kit in circulation
  • Diverted 3,800kg of sportswear and equipment in circulation
  • Over 3 million cumulative landfill years avoided

The Social Impact

  • Enough donations to provide full kits (shirt, shorts, and socks) for 547 grassroots
    11-a-side teams.