Data Driven Kit Impact
kitround360 is transforming the future of sports kit by turning big data into real‑world impact.
Through our end‑to‑end infrastructure, we capture, verify, and standardise third‑party data across clubs, suppliers, and communities, building one of the most robust sustainability datasets in sport.
This intelligence powers transparent reporting, circular kit pathways, and measurable carbon reduction, giving organisations the evidence they need to act responsibly and the tools to scale change with confidence.
Why it matters
Most sports kit doesn’t stay in play for long. A typical sports top has a shelf life of 10 months, and an estimated 100,000 tonnes of sportswear ends up in landfill each year.
Behind those numbers are real costs:
- Carbon released in production
- Water consumed for every garment
- Money families spend on constant replacements
This cycle is wasteful and unnecessary. kitround360 exists to show the impact and the opportunity.
The truth is, there’s more than enough kit to meet demand. The challenge isn’t supply, it’s circulation. By keeping sportswear in play for longer, we cut emissions, conserve resources and reduce barriers to participation.
“Producing one pair of football boots creates 13kg of carbon emissions - equivalent to driving 50km in a petrol car.”
Our 2026 pledge
Bold targets. Real accountability.
Every number tracked through kitround 360
Carbon
250,000kg
Today: 85,000kg CO2e saved
Co2e saved with partners
Equivalent to removing 125 cars from the road for a full year
Circularity
50,000kg
Today: 4,750kg diverted
Kit diverted from landfill
Equivalent to 165,000 shirts kept in play and out of the bin
£100,000
Today: £60,000 raised
Raised to support grassroots communities
Funding sport access for children and communities who need it most
Activity
Target
“This partnership is about more than just sports; it’s about creating access, building confidence, and giving young people the tools they need to grow both on and off the field.”
Proof in action
kitround360 has already measured the positive impact of kit that flows through our platform — and we’re only just getting started.
David Lloyd Clubs campaign (2024–25):
62,000kg CO₂e saved
3,800kg of kit diverted from landfill and incineration
£40,000 raised for nominated charities
More young people supported into sport
London Irish Foundation kitshop:
1,850kg CO₂e saved
155kg of sportswear kept out of landfill and incineration
9,500 litres of water conserved
£7,650 raised for local initiatives