Keep your kit in play.
See the impact.
Have you ever had that feel-good moment when you donate or sell a pair of trainers instead of throwing them away? kitround360 is designed for exactly those moments.
By tracking the environmental, social and financial benefits of pregamed sportswear, kitround360 shows the real difference every choice makes.
Each top, pair of boots or set of leggings kept in play avoids unnecessary production, gives others access to affordable kit, and fuels our circular kit economy.
With kitround360, every decision is backed by data, not slogans.
Why it matters
Most sports kit doesn’t stay in play for long. A typical sports top has a shelf life of 10 months, and an estimated 100,000 tonnes of sportswear ends up in landfill each year.
Behind those numbers are real costs:
- Carbon released in production
- Water consumed for every garment
- Money families spend on constant replacements
This cycle is wasteful and unnecessary. kitround360 exists to show the impact and the opportunity.
The truth is, there’s more than enough kit to meet demand. The challenge isn’t supply, it’s circulation. By keeping sportswear in play for longer, we cut emissions, conserve resources and reduce barriers to participation.
“Producing one pair of football boots creates 13kg of carbon emissions — equivalent to driving 50km in a petrol car.”
Our impact so far
kitround360 has already tracked the impact of the kit that flows through our platform. And we’re only just getting started:
“This partnership is about more than just sports; it’s about creating access, building confidence, and giving young people the tools they need to grow both on and off the field.”
Proof in action
kitround360 has already measured the positive impact of kit that flows through our platform — and we’re only just getting started.
David Lloyd Clubs campaign (2024–25):
62,000kg CO₂e saved
3,800kg of kit diverted from landfill and incineration
£40,000 raised for nominated charities
More young people supported into sport
London Irish Foundation kitshop:
1,850kg CO₂e saved
155kg of sportswear kept out of landfill and incineration
9,500 litres of water conserved
£7,650 raised for local initiatives
