kitround is a marketplace built to keep sports kit in play. By reselling and redistributing kit, we reduce waste, cut costs for families, and support participation in sport.
We are committed to sustainability, inclusivity and community impact. Our mission is simple: tackle sportswear waste and remove financial barriers by keeping kit circulating, not discarded.
Our vision
We imagine a future where buying pregamed kit is the first choice, not the last resort.
Think of your first pair of football boots, running gear used for only a few months, or a cupboard stacked with team strips and tennis rackets. Every one of those items, still full of potential, can return to the pitch, court or pool with someone new. That’s the kitround vision.
Our marketplace
kitround makes this vision real.
Our platform is built not only for kit, but for the communities it supports. Here, families can buy or donate sustainably, while clubs and charities raise funds through their own kitshops.
Every transaction keeps kit in circulation and builds stronger connections in grassroots sport.
“Sport has an incredible power to connect people. Every donated shirt, every reused boot, every game played with Kitround kit keeps that circle of connection alive.”
Wendy Carter, kitround Co-Founder
Our Community Impact
Clubs, schools and community groups are already unlocking value through kitround kitshops.
By selling items they no longer need, they are raising vital funds for local projects and giving others affordable access to quality kit.
We are proud to be part of this shared journey, where every item of kit contributes to a bigger vision: accessible, inclusive sport for all.
Our Team
kitround has grown thanks to a passionate team with experience in retail, sustainability, marketing and technology.
But the real stars are our kit sorting team at HQ in Lymington.
Every day they carefully sort, list, photograph and dispatch items, ensuring that each piece of kit is given the best chance to be regamed.
Get involved with us
Whether you are a parent, athlete, grassroots club, local team or charity, there’s a place for you in the kitround community.
If you have questions, ideas or suggestions, our team would love to hear from you.
