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News & Views

Your hub for sports kit insights, pregamed tips and community stories.

The True Cost of Football Boots – Illustrated by kitround360
The True Cost of Football Boots – Illustrated by kitround360
I remember being eleven, packed inside Lilywhites in Piccadilly Circus, begging Dad for the newest Adidas Predators. All my footballing heroes seemed to have a pair – it only seemed... Read more...
From the Wardrobe to the Pitch: The Story Behind kitround
From the Wardrobe to the Pitch: The Story Behind kitround
kitround started with one pair of unused football boots — now it’s a growing circular marketplace helping keep kit in play and people in sport.   Read more...
Sport Positive Award logo on a black background, recognising kitround's nomination for two awards
kitround shortlisted for two Sport Positive Awards
Validating our proof of concept We are proud to share that kitround has been shortlisted for two categories in the 2025 Sport Positive Awards, an international celebration of organisations driving... Read more...
Meet Our Athlete Ambassador: An Interview with Henry Jefferson
Meet Our Athlete Ambassador: An Interview with Henry Jefferson
Meet our new athlete ambassador, Henry Jefferson. A professional tennis player at the University of Florida, Henry shares his journey in tennis, his experience with kitround, and how sports have... Read more...
kitround partners with Green Sports Alliance Foundation to bring circular sportswear to the US
kitround partners with Green Sports Alliance Foundation to bring circular sportswear to the US
We’re excited to announce kitround’s first US-based collaboration: with the Green Sports Alliance Foundation, the nation’s leading voices in sustainable sport. This marks a significant milestone in our global journey to... Read more...
kitround partners with London Irish Foundation to unlock access to sport for all
kitround partners with London Irish Foundation to unlock access to sport for all
We’re proud to announce a powerful new chapter in circular sport: kitround has officially partnered with the London Irish Community Foundation – a shared step towards more inclusive, sustainable, and opportunity-rich sport for young... Read more...
Why We Built kitround360: Making the Case for Reuse with Data
Why We Built kitround360: Making the Case for Reuse with Data
A year ago, I wasn’t losing sleep over the life cycle of football boots. Things change. With a background in global affairs, I spent most of my time looking at... Read more...
Green Football’s Great Save: How Football Fans Can Tackle Kit Waste
Green Football’s Great Save: How Football Fans Can Tackle Kit Waste
Football has a serious waste problem – each year, over 100,000 tonnes of sportswear end up in UK landfills. The good news? Fans, clubs, and communities are stepping up to... Read more...
Forest Green Rovers – Kicking Off a Greener Future in Sport
Forest Green Rovers – Kicking Off a Greener Future in Sport
Founded in 1889, Forest Green Rovers competes in England’s fifth division. It’s legacy, however, reaches far beyond the football pitch. Under the stewardship of green energy entrepreneur Dale Vince, the... Read more...
A series of sports kit items including racquets, balls and weights. Symbolising the crcular nature of sport.
An Introduction to the Circular Economy
What if waste was a design flaw, not an inevitable outcome? In a world where 85% of textiles end up in landfill[1], the circular economy offers a new way forward.... Read more...
Olympian Imogen Grant at the BBC Sports Personality of the Year Awards
Upcycled Fashion – A Second Life for Sports Kit
When Olympic champion Imogen Grant walked the red carpet at the Sports Personality of the Year Awards last month, she wasn’t just making a fashion statement – she was making... Read more...
Volleyball England staff celebrating around a Christmas tree with festive jumpers and donation bags for kitround
What a fantastic way to wrap up a pregamed year!
It’s hard to believe that just over 12 months ago, kitround was merely an idea, a thought. Could it work? Should we give it a go? Since our official launch... Read more...