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News & Views

Your hub for sports kit insights, pregamed tips and community stories.

Dive In: New & pregamed swimming kit up to 50% Off RRP
Dive In: New & pregamed swimming kit up to 50% Off RRP
New and pregamed (second-hand) swimming costumes, wetsuits & swim kit for kids and adults. Top brands including Speedo, up to 50% off RRP at kitround. Read more...
Circular Economy in Sport: Keep Kit in Play
Circular Economy in Sport: Keep Kit in Play
See how a circular economy in sport keeps quality kit in play, cuts waste and cost, and helps more people take part in the sports they love every week. Read more...
Used Golf Clothing UK: Buy Better, Play More
Buying Pregamed Golf Clothing: Buy Better, Play More
Find used golf clothing UK players can trust. Save on branded layers, polos and trousers, keep quality kit in play, and support local grassroots sport. Read more...
kitround Sports Outlet Opening Day
Discover kitround's First Sports Outlet: Quality Kit at Unbeatable Prices
kitround's first Sports Outlet opens Saturday 18th July, with quality new and pregamed kit from just £5 football, rugby, tennis, cricket, netball, swimwear and more. Kit up the whole family... Read more...
Olympic Day: How Sport and Sustainability Inspire the Next Generation
Olympic Day: How Sport and Sustainability Inspire the Next Generation
Rushbrook Primary Academy celebrated Olympic Day with Team GB cyclist Emma Finucane MBE, blending sport, inspiration, and sustainability. With hands-on workshops using the Kitround360 calculator, students explored the real environmental... Read more...
Kids Football Kits: How to Choose the Best Kit for Young Players
Kids Football Kits: How to Choose the Best Kit for Young Players
Discover football kits for kids that blend comfort, style, and durability. Find the perfect boys' football shirts and match kits to inspire young players.   Read more...
British Rowing collaborate with kitround to give donated kit a second life
British Rowing collaborate with kitround to give donated kit a second life
The collaboration will see kitround collect donated kit at the British Rowing Masters and Club Championships, raising funds for Love Rowing Read more...
Freyja Fit joins kitround: premium women's gym equipment gets a second life
Freyja Fit joins kitround: premium women's gym equipment gets a second life
We're thrilled to welcome Freyja Fit to the kitround platform. A selection of pregamed Freyja Fit equipment is now available through their very own kitshop, making it easier than ever... Read more...
We’re incredibly proud to share that kitround has achieved B Corp Certification
We’re incredibly proud to share that kitround has achieved B Corp Certification
kitround has achieved B Corp Certification, independently supporting the drive to verify the social and environmental standards behind our mission to make sport more accessible, affordable and sustainable. For us,... Read more...
We are heading to the Brighton Marathon this weekend with a pop up shop of kit!
We are heading to the Brighton Marathon this weekend with a pop up shop of kit!
Heading to the Brighton Marathon with a great range of pregamed kit - come and visit our pop up shop over the weekend of Saturday 11th April 2026 Read more...
It's building up to a great Summer of Sport! Are you ready to participate?
It's building up to a great Summer of Sport! Are you ready to participate?
Gearing up to a great Summer of Sport 2026 Read more...
12 sports of kitmas: keeping kit in play this December
12 sports of kitmas: keeping kit in play this December
A simple December campaign spotlighting different sports, partners and kit across kitround — helping more people find affordable gear and keep kit in play. Read more...
Is the Circular Economy Entering a Hype Cycle, and What Might That Mean for Sport?
Is the Circular Economy Entering a Hype Cycle, and What Might That Mean for Sport?
Circularity is becoming a major theme in business and sport, but the real opportunity lies in understanding what it looks like in practice. This article explores the wider circular landscape... Read more...
The True Cost of Football Boots – Illustrated by kitround360
The True Cost of Football Boots – Illustrated by kitround360
I remember being eleven, packed inside Lilywhites in Piccadilly Circus, begging Dad for the newest Adidas Predators. All my footballing heroes seemed to have a pair – it only seemed... Read more...
From the Wardrobe to the Pitch: The Story Behind kitround
From the Wardrobe to the Pitch: The Story Behind kitround
kitround started with one pair of unused football boots — now it’s a growing circular marketplace helping keep kit in play and people in sport.   Read more...
Sport Positive Award logo on a black background, recognising kitround's nomination for two awards
kitround shortlisted for two Sport Positive Awards
Validating our proof of concept We are proud to share that kitround has been shortlisted for two categories in the 2025 Sport Positive Awards, an international celebration of organisations driving... Read more...
Meet Our Athlete Ambassador: An Interview with Henry Jefferson
Meet Our Athlete Ambassador: An Interview with Henry Jefferson
Meet our new athlete ambassador, Henry Jefferson. A professional tennis player at the University of Florida, Henry shares his journey in tennis, his experience with kitround, and how sports have... Read more...
kitround partners with Green Sports Alliance Foundation to bring circular sportswear to the US
kitround partners with Green Sports Alliance Foundation to bring circular sportswear to the US
We’re excited to announce kitround’s first US-based collaboration: with the Green Sports Alliance Foundation, the nation’s leading voices in sustainable sport. This marks a significant milestone in our global journey to... Read more...
kitround partners with London Irish Foundation to unlock access to sport for all
kitround partners with London Irish Foundation to unlock access to sport for all
We’re proud to announce a powerful new chapter in circular sport: kitround has officially partnered with the London Irish Community Foundation – a shared step towards more inclusive, sustainable, and opportunity-rich sport for young... Read more...
Why We Built kitround360: Making the Case for Reuse with Data
Why We Built kitround360: Making the Case for Reuse with Data
A year ago, I wasn’t losing sleep over the life cycle of football boots. Things change. With a background in global affairs, I spent most of my time looking at... Read more...
Green Football’s Great Save: How Football Fans Can Tackle Kit Waste
Green Football’s Great Save: How Football Fans Can Tackle Kit Waste
Football has a serious waste problem – each year, over 100,000 tonnes of sportswear end up in UK landfills. The good news? Fans, clubs, and communities are stepping up to... Read more...
Forest Green Rovers – Kicking Off a Greener Future in Sport
Forest Green Rovers – Kicking Off a Greener Future in Sport
Founded in 1889, Forest Green Rovers competes in England’s fifth division. It’s legacy, however, reaches far beyond the football pitch. Under the stewardship of green energy entrepreneur Dale Vince, the... Read more...
A series of sports kit items including racquets, balls and weights. Symbolising the crcular nature of sport.
An Introduction to the Circular Economy
What if waste was a design flaw, not an inevitable outcome? In a world where 85% of textiles end up in landfill[1], the circular economy offers a new way forward.... Read more...
Olympian Imogen Grant at the BBC Sports Personality of the Year Awards
Upcycled Fashion – A Second Life for Sports Kit
When Olympic champion Imogen Grant walked the red carpet at the Sports Personality of the Year Awards last month, she wasn’t just making a fashion statement – she was making... Read more...
Volleyball England staff celebrating around a Christmas tree with festive jumpers and donation bags for kitround
What a fantastic way to wrap up a pregamed year!
It’s hard to believe that just over 12 months ago, kitround was merely an idea, a thought. Could it work? Should we give it a go? Since our official launch... Read more...
Sports trivia – test your knowledge
Sports trivia – test your knowledge
Test your sporting know-how with a few fun facts. Golf Balls Have 336 Dimples: The dimples help make the ball more aerodynamic, allowing it to travel further Olympic Rings Colors:... Read more...
Come and along a bag a Christmas bargain!
kitround is holding it’s first pop up shop this weekend, Saturday 14th December 9am-12.30pm Offering a range of adult and children’s sportswear, new and pregamed, covering many sports including ... Read more...
Poster celebrating kitround partnering with Volleyball England
kitround partners with Volleyball England
The volleyball community can now donate their unwanted pre-gamed and unused sports kit and equipment for others to buy at affordable prices, thanks to a new partnership between Volleyball England and... Read more...
Your Shop, Our Platform: The Perfect Match
Your Shop, Our Platform: The Perfect Match
kitround is the UK’s first marketplace dedicated to pre-gamed sportswear, focused on reducing waste and supporting community-driven initiatives. But it’s more than just a marketplace. By collaborating with businesses, sports... Read more...
kitround is a month old!
kitround is a month old!
Well, what an amazing month it’s been since we launched kitround – your feedback, positivity and supportive comments have been overwhelming, THANK YOU!  ...   Read more...
Wimbledon – things you didn’t know!!
Wimbledon – things you didn’t know!!
The Wimbledon Championships are just around the corner and as we gear up for another exhilarating tournament, we thought we’d serve up (!) some fun facts about the most ... Read more...
A shocking waste
A shocking waste
Imagine all our preloved boots laid toe to heel, around the M25, 46 times! Imagine 10.2 million people. (that’s how many currently play football in the UK) Now, imagine ... Read more...
Is there luck in the No.7 shirt?
Is there luck in the No.7 shirt?
Superstition in Sport You could say superstitions have always hovered around the subconscious mind of sports athletes and fans. From lucky boots to pre-game rituals, superstitions have woven their way... Read more...
Declutter & Do Good
Declutter & Do Good
kitround, in partnership with Visa and David Lloyd Clubs, is set to raise money through re-selling affordable, pre-loved sports kit to support UK based youth sports charities. kitround, the new... Read more...
Get Moving with Couch to 5K: kitround’s Guide for Beginners
Get Moving with Couch to 5K: kitround’s Guide for Beginners
Hello running recruits!  If you’re reading this blog, you may be about to embark on your first run. Congratulations! We know the first step can be a little intimidating, ... Read more...