We’re excited to announce kitround’s first US-based collaboration: with the Green Sports Alliance Foundation, the nation’s leading voices in sustainable sport.
This marks a significant milestone in our global journey to scale circular sportswear repurposing. Having successfully delivered sports gear collection campaigns, partner-branded kitshops to drive revenue, and community redistribution projects across the UK, kitround is now bringing its commercially successful model to the States. kitround is proud to partner with an organisation that shares our values of access, equity, and environmental responsibility.
With access to over 270 sports, leagues, venues, and partners across the US, the Green Sports Alliance provides a robust platform for engaging local communities, trialling high-impact reuse activations, and developing a new type of infrastructure for sustainability in sports.
Together, we shall be working towards:
- Broaden access to affordable, quality sportswear via circular channels
- Redirect underutilised sports gear and equipment from waste streams into community hands
- Quantify the social and environmental savings using the proprietary kitround360 Insight platform.
- Pilot scalable models for community impact across the US.
We’ve proven this works in the UK, raising funds for clubs, reactivating thousands of sports gear items, and keeping CO₂e and textiles out of landfill. Now, we’re proud to build that story in the US.
This is only the beginning. Let’s get gear back in the game.
People. Planet. Participation.
