Circularity in Sport
What does Circularity in Sport mean?
Circular sport keeps kit in play
Sport moves fast, but kit shouldn’t be single-use.
kitround keeps quality equipment in circulation for longer – cutting waste, lowering costs, and unlocking access to sport, all while reducing demand for new production. Thanks to kitround360, we’re able to track this impact too.
What circularity means in sport
Most kit has lots of life left when it’s replaced. But too often it’s discarded and forgotten. Circular sport keeps kit moving between players, teams and seasons instead of sending it to waste.
That matters because every item reused:
- Reduces the need for new production
- Lowers waste and associated environmental harm
- Makes sport more accessible and affordable
“I just wanted to say a big thank you for all your help – we truly appreciate it. Your support has made a real difference, and thanks to your email, we’re now able to supply our team with bibs.”
What you can do
Circular sport is powered by everyday choices:
- Pass on kit once it’s outgrown
- Choose pregamed over new where you can
- Share or repair before replacing
- Keep kit circulating within your club
These simple actions add up. They’re the heart of keeping kit in play.
How kitround helps
kitround turns circular sport into something practical.
We help clubs, families and communities keep kit in play — through resale, redistribution and reuse — and we track what that activity delivers on the ground.
Rather than tell you what circular sport can achieve, we focus on what happens next, in real settings, with real people involved.
Check out our Case Studies to learn more 👇
