We're thrilled to welcome Freyja Fit to the kitround platform. A selection of pregamed Freyja Fit equipment is now available through their very own kitshop, making it easier than ever to shop quality pregamed sports equipment, while supporting a more sustainable future.
Founded by Lisa, a busy mum of two, Freyja Fit was built on a powerful idea: that gyms should be more beautiful, more welcoming, and more female-friendly. Their signature pink barbells, pastel dumbbells and welcoming spaces have transformed homes, studios and gyms across the UK, sending a clear message to women everywhere: this space is for you.
Now, that same spirit of empowerment extends to circularity. By opening a kitshop on kitround, Freyja Fit is giving its premium kit a second life, keeping quality equipment in circulation and out of landfill. A percentage of proceeds will go to Sport in Mind, the UK mental health sports charity, a cause close to Freyja Fit's mission of championing movement as a tool for mental wellbeing.
"At Freyja Fit, we believe great kit should be worn, loved, and put to good use. Joining kitround gives our products a second chance while making quality equipment more accessible to fitness enthusiasts who may not want to buy new every time. It's a fantastic way to keep great kit in circulation and help more people get involved in training and the sports they love."
Every item sold through the kitshop is measured against kitround360, our proprietary index tracking the sustainability and social impact of kit on our platform, so shoppers can see the difference their purchase makes.
Wendy Carter, CEO & Founder, kitround "We're delighted to welcome Freyja Fit to kitround. Lisa has built something genuinely special, equipment that empowers women to feel confident and strong, and her decision to give some of that kit a second life reflects exactly what we stand for. Good kit deserves to keep moving, and partnerships like this prove that sustainability and ambition go hand in hand. We can't wait to see the impact this kitshop makes."
Browse the Freyja Fit kitshop on kitround today and join a growing community giving great kit a second life.
