kitround achieves B Corp Certification
Sport for good, independently verified
We’re incredibly proud to share that kitround has achieved B Corp Certification.
For us, this is more than a badge. It is independent recognition that the social and environmental standards behind kitround are not just things we talk about, but things we are actively trying to build into the business.
kitround was founded on a simple belief: everyone deserves access to sport, and access to kit should never cost the earth.
That belief sits behind everything we do, from helping families buy quality sports kit for less, to keeping good kit in use for longer, to connecting donated kit with schools and young people who need it most.
B Corp Certification gives that mission an external layer of accountability. It verifies that kitround meets high standards across areas including governance, community, environment, customers and workers, and that we are committed to balancing purpose with commercial performance.
As Wendy, our Co-Founder and CEO puts it:
“Every piece of kit has a story. A child who played their first match in it. A club that no longer needs it. A school that can’t afford it. At kitround, we have always believed that those stories matter, and that the way we run our business should reflect that. Being a B Corp Certified organisation doesn’t change what we do. It verifies it.”
What this means for kitround
kitround exists to keep sports kit in play.
We do that through four connected parts of the business:
kitshop
Our circular online marketplace for quality pre-gamed and surplus sports kit.
kitmatch
Our donation channel, connecting kit with schools and young people who need it most.
kitdrop
Collection and redistribution campaigns for corporates, clubs, sports governing bodies and grassroots organisations.
kitround360
Our proprietary data index, designed to generate audit-ready ESG and social impact metrics across the kit that moves through the platform.
Together, these help reduce waste, support participation and create measurable impact for partners, communities and young people.
Why B Corp matters to us
We believe sport has the power to change lives. But access to sport is not equal, and the cost of kit can be a real barrier for families, schools and communities.
At the same time, huge amounts of sports kit still sit unused, get thrown away or never reach the people who could benefit from it.
kitround was built to help solve both problems.
By extending the life of sports kit, redistributing what already exists and measuring the impact behind every item, we can help make sport more accessible, more affordable and more sustainable.
Achieving B Corp certification helps show that our commitment to social and environmental impact is part of how the business is being built, not an add-on.
Looking ahead
This is an important milestone, but it is not the endpoint.
kitround is continuing to grow its partner network across sport, education, community and sustainability.
As we grow, our aim remains the same: to help more organisations keep kit in use, reduce waste and make sport more accessible to the people and communities who need it most.
If you are a school, university, club, PTA, sports organisation, brand, impact investor or mission-aligned partner, we would love to hear from you.
Together, we can keep kit in the game.
