Visa – kitround

Who we are?

Visais a global leader in digital payments, enabling individuals, businesses, and economies to move money securely, swiftly and reliably in over 200 countries and territories. We use our platform to drive positive change, connecting brand purpose with community impact.

Why we partnered with kitround

We wanted to embed circularity into our sports strategy, starting with women’s football. Partnering with kitround allowed us to translate purpose into action, using recommerce to champion inclusion, sustainability, and grassroots investment.

Our objectives together

We launched the Declutter & Do Good campaign to pilot football kit recommerce. Through kitround, we proved circularity can be a vehicle for community impact, engaging fans, athletes and partners to redistribute kit, fund grassroots sport, and shift behaviours at scale.

6,000+ items donated across 30 stakeholders including Visa, David Lloyd Clubs, and Endeavour – 120% of our original target
1,000+ items listed on kitround.com, activating Europe’s first sports recommerce platform for community impact
£20,000 pledged by Visa through matched donations when users paid with a Visa card
100% of proceeds from donated kit redirected to sports charities: Football Beyond Borders (50%), London Irish Foundation (30%), Youth Sport Trust (20%)
Athlete and influencer campaign reached over 250,000 people, combining digital storytelling with a new circular action model

People shopping for clothes in a store with 'Kitted Out' and 'Kitround' branding.

“It’s good for business, it’s good for the environment and great for individuals.”

Agata Laight, Senior Director, Social Impact & Sustainability

What's next?

Building on the success of this pilot, we’re exploring how thekitround modelcan scale across our wider sport sponsorship portfolio, from grassroots activations to sustainability storytelling. We’re committed to growing access to sport, while helping fans and partners take simple, circular steps with lasting impact.

Why we exist

In the UK an estimated 100,000 tonnes of sportswear ends up in landfill each year.

Why we exist

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