Emirates Great Britain SailGP Team

Who we are?

Emirates Great Britain SailGP Team race on the water in SailGP but they also compete off the water in SailGP’s global-first Impact League, which tracks and rewards teams for pioneering social and environmental initiatives.

Why we partnered with kitround

We're working with kitround, to partner with a cross-sport platform that makes reuse simple and scalable, helping normalise kit resale across sport, reach new audiences, and showcase how circular solutions can work beyond a single team or championship.

Our objectives together

We aim to raise awareness of circularity in sport by extending kit life through resale and eliminating waste. All proceeds will help create free-to-use, sport-inspired climate focused education resources via the 1851 Trust, equipping young people with curriculum-linked resources that drive sustainable behaviours.

Read more about the 1851 Trust

Extending the life of sailing kit is one of the simplest, most effective ways we can reduce our sport’s environmental footprint.

By partnering with kitround, we’re turning unused kit into real impact- keeping equipment in circulation, reducing waste and helping to make participation in sailing more accessible.

Ben Ainslie, Team CEO

What's next?

Emirates GBR are working with kitround to elongate the life of valuable kit from the 2025 SailGP Season, the team were a formidable force both on and off the water in the 2025 Season, becoming the first ever team to complete the treble – winning the Season Championship, SailGP’s environmental and social-focused Impact League and topping the season leaderboard on points. We want to involve our fans to have a piece of our winning team and encourage others to donate their unused kit – learn more about how you or your organisation can get involved here

Why kitround exists

In the UK an estimated 100,000 tonnes of sportswear ends up in landfill each year.

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Why kitround exists

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