David Lloyd Clubs

Who we are?

David Lloyd Clubs operates a network of premium health, fitness and racquets clubs across the UK and Europe, helping members of all ages stay active, healthy and socially connected. With a commitment to physical wellbeing, community connection, and sustainability, our clubs support members of all ages to lead active, healthy lives.

Why we partnered with kitround

We wanted to reduce textile waste and show how reuse can support grassroots sport. kitround offered a tangible way to connect our sustainability goals with real community benefit, helping preloved kit reach new players, not landfill.

Our objectives together

Through our national #DonateYourKit campaign, we partnered with kitround to collect and redistribute over 12,000 items of sports kit. By engaging members, staff and local communities, we supported youth sport, diverted waste, and demonstrated the power of circularity at scale.

Campaign Highlights

12,350+ items donated across 103 clubs — a 106% increase on the 2024 campaign
2,250kg of kit diverted from landfill, equivalent to the weight of a Ford Transit van
33,309kg CO₂e saved, avoiding ~1.5 million cumulative landfill years from synthetic materials like polyester and nylon
£15,000+ projected impact for Youth Sport Trust programmes, supporting schools, young leaders, and athlete mentoring
22 schools kitted out via redistribution, with 6 young people from underprivileged backgrounds fully equipped for sport

Three people sitting on a couch with exercise equipment, engaged in conversation.

We saw first-hand how sport and sustainability can go hand in hand. The partnership gave our members a way to declutter for good with visible impact across our communities.

Cassie Forshaw, Head of Brand Development, David Lloyd Clubs

What's next?

In 2025, we’ll scale the campaign further with new egional activations, and live tracking of impact through kitround360. Our goal is to collect even more items than in 2025 ,and make circular donation a permanent fixture in the David Lloyd Clubs experience.

Why we exist

In the UK an estimated 100,000 tonnes of sportswear ends up in landfill each year.

Why we exist

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